The long standing retail chain Kmart recently released its own mobile app, allowing customers to shop through their smartphones. As consumers increasingly shift their shopping habits to mobile, it’s essential for retailers like Kmart to have a robust mobile presence. I enthusiastically downloaded the app on my iPhone and have now taken it for multiple test drives to provide an in-depth review.
First Impressions
Upon opening the app for the first time, I was greeted with a crisp, clean interface lacking visual clutter. Plain white backgrounds and large button sizes make items easy to spot and tap. While not particularly eye-catching, the no-frills design approach works perfectly fine for retail browsing and shopping purposes. Downloading the app also triggered a handy $5 off $35 coupon added directly to my account – a nice incentive to bring users on board.
Ease of Browsing
The bottom navigation menu contains logical sections like Shop, Cart, Weekly Ad, Stores, and Categories. Intuitive departments covering everything from patio furniture to baby gear make digging into Kmart’s extensive inventory simple. Search worked smoothly as I hunted for specific products. My only gripes were longer load times between screen taps and teeny thumbnail images accompanying search results – making items tricky to visually parse at a glance. Sorting filters helped narrow my product explorations efficiently however.
Detailed Product Pages
When selecting an item, I was brought to a cleanly laid out product details page. Key information like pricing, ratings, descriptions, specs, and shipping policies were clearly presented. I did find the buying process slightly basic however, with only in-store pickup offered rather than delivery or reserve options. But the checkout flow itself was smooth and uncomplicated.
Handy Features
My favorite feature by far is the barcode scanner for instant local price checks. Built directly into the camera, I could scan any item barcode and immediately pull up availability and pricing details for my nearby store. This worked incredibly fast – much easier than manually searching each product. The weekly ad section also proved very convenient, letting me digitally browse the latest store deals and coupons. I easily added tempting sale items straight to my cart or wish list.
Additionally, when placing orders I noticed the option for free store shipping. By choosing in-store pickup when checking out via the app, my items qualify for free delivery to my local Kmart rather than paying a shipping fee. This great perk makes it even easier to shop from the comfortable confines of my couch.
Areas for Improvement
I did encounter occasional lagging between screens and minor app crashes which I hope get smoothed out in future updates. Faster load times and fewer stability issues would noticeably level up the overall user experience. Boosting product imagery size for easier identification is another improvement I would love to see.
The Final Takeaway
With smart functionality facilitating easy store access, price checks, sale browsing, free shipping perks, and more – the Kmart app provides customers with effortless mobile shopping capabilities. As the app continues evolving, increased stability and speed will make it even more robust. But even at launch, shoppers gain practical tools perfect for streamlining trips or grabbing great deals on household essentials and more. I happily rate this app 4 out of 5 stars!
